AAPEX 2026

Booth V2253

The Venetian Expo, Las Vegas

November 3–5, 2026

30 featured filters · Heavy-duty · Off-highway · Automotive

Download the show flyers Meet our team

Flyer: 10 Top Selling Automotive Products

Flyer: 10 Featured Heavy-Duty Trucks Filters

OE-Level Quality

Reliable performance and proven protection.

Broad Coverage

Fits leading on highway equipment and more.

Private Label Programs

Flexible solutions for your business.

Reliable Supply Chain

Products you need, when you need them.

Distributor-Focused Support

A partner you can count on.

About Sure Filter

To be sure – use SURE!

Superior filtration product for heavy-duty and automotive application

SURE FILTER® products are built to last! Designed to deliver superior performance, all SURE FILTER® filtration products are made to meet or exceed industry standards, tested to provide maximum protection, built with premium quality components in an award-winning manufacturing facility where excellent quality has been the daily norm for over 50 years.

In the North America, the SURE FILTER® product line is focused primarily on heavy-duty applications, with an automotive product line available upon request.

SURE FILTER® is:

A Tier 1 supplier with a product line of over 8,000 SKUs of heavy-duty and automotive oil, air, cabin, fuel, transmission, hydraulic, separators and coolant filters, covering broad range of marine, mining, construction, agriculture, and industrial applications.

Manufactured in a world-class facility which currently holds 35 OEM/OES contracts with brands like Toyota, Honda, Mitsubishi, Suzuki, Nissan, Kia, Hyundai, Mazda, Mercedes Benz, Ford, Chevrolet, Caterpillar, Kubota, Komatsu, Hitachi and Daihatsu.

ISO/TS 16949-2009 certified, meets or exceeds comprehensive SAE, JIS, DIN standards.

Covered by a Limited Warranty and Product Liability Insurance.

Listed in EPICOR and WHI catalogs with 95% coverage for 1957-2026 US vehicles.

ACES/PIES compatible, product catalogs downloadable in 300+ formats to fit your in-house system requirements.

A global brand that ships to over 120 countries.

Download the company brief (PDF)

Build your own brand

PRIVATE LABEL 101:

Build your own private branded filter product line with support of SURE FILTER engineering, marketing, and manufacturing teams

Did you know that

74%

of consumers have the impression that Private Brands offer better value when compared to National Brands

85%

of consumers trust Private Brands as much as National Brands*

Some of the benefits of a private brand include:

Increase customer loyalty

Control your marketing strategies

Provide better value

Increase profits

From the initial product line recommendation and packaging design all the way to the complete private label branded product on your shelf, SURE FILTER has the experience and expertise to make your Private Brand project successful.

You will benefit from seamless, professional A to Z project management that will focus on streamlining and consolidating your product line and packaging styles to ensure you gain competitive advantage by offering the most efficient program to your customers.

From custom packaging design to tests and patent research all aspects of your private brand launch will be covered by professionals.

To begin your own Private Label program, please, reach out to the SURE FILTER team at ••• / ••• •••

* Stats courtesy of CSP Magazine